If the advice from “Daddy King” was good enough for Martin Luther Jr., it’s good enough for us.
“Make it plain. Make it clear. Make it real.”
From John Lewis, in Carry On
“Speak the language of the people. And make sure to understand with whom you are communicating. Who are they? What are their values? What are their needs? Your job as a communicator is to figure all that out and apply that knowledge to what you are saying.”
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