Adapted from Heidelberg University's Max Weber Typology of Social Action
ENGAGE IN A NOBLE SHARED PURPOSE - appeal to the satisfaction of pursuing a common organizational goal- focus on the positive, not the negative
SATISFY SELF-INTEREST - provide rewards (financial, job security) for achieving targets, but be careful that collecting data is not used as punishment, and be aware that linking rewards to individual behaviour requires an emphasis in teamwork in addition
EARN RESPECT - leverage peer pressure to encourage desired performance- outliers will likely alter behaviour if they see their peer's performance
EMBRACE TRADITION - create standards to align behaviours, and require community members to adhere to these- inspire pride, security, communication, etiquette
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